The Advantages and Disadvantages of using Viral Marketing

For my cases, I think thier Pros & Cons of using Viral Marketing are almost the same.


Avantages:


High reach - The restrictions of internet platform are much lower than other traditional channels, it just need a "click", the message can be sent to a large group of people' s mailbox. And lean on the social network between users, the message can be spread widely, even to the people who not in the company's database.


Low Cost - Viral marketing usually uses e-mail, social networks, blogs and videos, if it just post on internet, it may only a small cost or even free of charge. Even if you use TV ad, you can also post on Youtube to save the cost of the later part of buying the media spot.


Disavantages:


Antipathy - The message may be sent to he people who don't want to receive, moreover if the message repeat and repeat be appeared, it will create a bad feeling, and it may also affect the brand image.




My Cases -
Typical Viral Marketing: http://k-love-n-peace.blogspot.com/2010/07/case-of-viral-marketing.html
Viral Marketing of LionSystema: http://k-love-n-peace.blogspot.com/2010/07/viral-marketing.html