Viral Marketing of Lion Systema

In these days, there is an advertising become very popular in Hong Kong.




The advertising of LION Systema toothbrush

 
The jingle inside, is used a part of the song “All I Have to do is Dream”, and is adapted for a lyrics that focus on the selling point of the toothbrush, sharp shape. However, because the jingle is regarded as "brainwash work", it has been spoof by many netizens. In Youtube, there are numerous versions of the advertising has been hit heavily, for example the 10 minutes version of the advertising.

Affected by the jingle, it becomes a well-known advertising. Its discussions are now just like a virus diffusing among different social networking platforms, such as forum, blog and facebook. Even there are netizens created a group in facebook, moreover the members are going to have an event that singing the jingle in the street. All proof that the noise of the advertising is such big, and at the same time LionSystema is benefit from the viral marketing.

The hitting rate of the original version is over 40thousand, and there are over 300 thousand people hit the 10 minutes version.


Sources:  Wikia ; Youtube(search) ; Youtube(Clip 1), (Clip 2) ; Facebook(group) ;